• John Panepinto

5 Principles From Amer Abu Shakra On Integrity, Role Models, and Investing In Yourself

Updated: Apr 1


I'm excited for today’s spotlight feature - my good friend, high school buddy, and someone who has now become a rising star in the Canadian entrepreneurship space - Amer Abu Shakra.


Amer and I went to high-school together - and it was in drama class at the age of 14 that I seen the early stages of his budding potential. A natural leader, with integrity, and someone who understands people and knows how to help them.


His charisma shined through in that class - and I always thought to myself, “he’s got something, he’ll be great one day.”


My intuition was right - nearly 9 years later - and today Amer is crushing it, and is well on his way to greater and greater heights in the world of business.


I reached out to him this past January to be our next spotlight feature and join me in this website’s mission of helping young people find their way, and reach their potential - he was kind enough to do so.


Let's get to it.


Introducing Amer Abu Shakra:

Meet Amer Abu Shakra.

One of the few remaining contractors that set his eyes on helping small home remodeling businesses achieve hyper success.

Born and raised in Amman, Jordan. Amer spent the first 12 years of his life in the country of Jordan. There he witnessed another side of business that did not operate with integrity, but put more emphasis on status than merit.

Once arriving in Canada, Amer knew that his parents sacrificed a tremendous amount of their resources to help himself and his brothers build a future in this country. Wielding this knowledge and the opportunities around him, he dedicated himself to uncovering and expanding on any abilities or character traits that would make him explode with intention.

After one very successful group powerpoint presentation, as a senior in high-school, he discovered his love for leadership and communication; and his subsequent election as his High School valedictorian solidified his hunch on those passions.

At 21 years old, he has been recognized as one of the most prolific contractors in the nation, not for the accolades that he has achieved under the first business that he ran, which boasted over $750,000 in completed contracts and over 20 active employees, but rather for his ability to delegate, systimize, and blend key business fundamentals with the contracting world.

He did not have to be the most skilled in the trade to be the best business owner. He just had to make sure that he hired the best and most skilled, and ensure that they had their schedules filled with high paying clients. He booked contracts with clients consistently, hired the best, and built systems around the two.

This was not a fluke.

Amer has been lucky to be surrounded by the best in the industry, something has admitted many times, but it was his careful study of the best contracting businesses in Canada that he was able to produce these consistent results.

So without further ado - here’s what Amer shared with us:


The Interview:


Q: What one decision was it that you made that started your ‘upward spiral’?


The defining decision I made that changed everything for me was I took a self-development program, called the landmark forum - and there I met some extremely successful people who were very blunt about where my blindspots were.


I didn’t know what my weaknesses were, and I didn’t know what I didn’t know.


That decision that I took changed everything for me. I continued to pursue self-development because I know I didn’t know what I didn’t know.


My mindset was ripe for growth.


There were a lot of things in my blindspots, that I had no idea were there - but that changed everything.


I took the self development course, then started reading self development books, then started putting myself around people who were constantly developing themselves, and it was game over from there.


It was an infinite spiral, and I couldn’t stop it even if I wanted too. My life just started improving whether I liked it or not, just because my network of people and these programs/books that I was taking place in on a regular basis. I basically brainwashed myself into success, because I was brainwashed with failure before.


Q: What is the top principle you live by?


The top principle that I live by is integrity. I do what I say. Integrity - if you ask anyone who knows me and works with me closely, they will tell you integrity is the main thing that I value.


If I say i'm going to do something - I'm going to do it. I keep my word, and I honour it.


Q: What advice would you give to a young person looking to find their way?


Look and study the people who have done it.


Look for the people who have achieved what they needed to achieve, and look for people who have the ideal life that you want.


So for example - if you want a holistic life, great relationships, making a good amount of money, and you’re very healthy (balanced) - it doesn’t make sense to take advice from a billionaire, who is divorced and in bad shape.


Take your advice from people you want to emulate, and start studying them.


You might say - “you know Amer, I don't know anyone like that, where do i even contact them?” - the truth is you don’t have to contact them. There is an endless amount of books, podcasts, and online sources that you can learn from.


So I say to the young ones - study the successful.


Q: Where do you draw inspiration or ‘fuel’ from for your journey?


I get infinite fuel and passion from serving others. Anytime in my life that I was helping someone, even if I was to get something in return, I always was passionate about it and it gave me energy that I can't compare with.


In my previous business when I ran it - I got energy from supporting my employees and helping my employees hit their personal income goals.


In the current business I run - I get energy from the clients I work with and getting them to a successful stage of their business.

That’s what I'm up to right now and I'm always tapped into. The minute the phone rings and someone needs my expertise, like a trigger switches on and theres no way it can’t be turned off.


Always help others.


Q: How do you want to be remembered?


The main legacy I want to leave is transforming the construction industry. I think the construction industry is ripe for a revolution. A renaissance.


A lot of people are in the trades and are doing things with an archaic method. The services are there, but the business acumen isn’t always there. It’s no fault of their own. So what I’ve done is I’ve created a program that shows a tradesmen how to build their business the right way.


I go through marketing, sales, employee management, profitability, mindset - everything necessary. So far our clients have been seeing tremendous results.


The world is going to remember me in that way. I will transform the construction industry, and we will forever change what it means to be a contractor - we will provide resources available to everybody to grow their business the right way.


Thats what I'm building, and what I will be doing for the next 3, 5, and possibly 10 years.


Biggest Takeaways From Amer:


It was great having Amer on - he’s got the mindset, habits, and principles it takes to reach great heights and will continue to do so. Amer is a great role model, and he’s someone I highly suggest you look to - if you want to know what the deeper ‘core’ principles are that it takes to make things happen.


Biggest Takeaways From Amer:

  • Investing In Yourself Is The Best Investment You Can Make

  • Live By Integrity - Do What You Say You’re Going To Do

  • Study & Learn From The People Who Have Done It

  • Draw Inspiration From Helping People


Where to Find Amer:


If you’ve gotten something valuable from this (as I’m sure you have) - go support Amer by:


What Amer is doing today - TradeArc Consulting:

Amer has recently shifted his focus from running a traditional contracting business, to partnering up with the best contractors in North America to package and deliver these business fundamentals and systems in marketing, estimating, and hiring a contracting business.

There is no luck involved in running a successful contracting business once:

  1. You are clear on a business plan.

  2. Have a consistent way to generate high quality estimates

  3. Know exactly how to turn these estimates into paying customers, and

  4. Have constant access to a pool of highly reliable employees to dip into

These are the four elements that Amer and his business partners have perfected and systemized over the past 10 years.

Their business, TradeArc Consulting, has built this revolutionary east to follow system, and it is clear that it will bring a “renaissance” to the entire trade industry in the United States and Canada.

They have worked with over 206 contractors so far and the results speak for themselves.

The combination of all of his attributes and goals in this industry will combine to make him an entrepreneur to keep a big eye on in the contracting industry.


Take care, guys!


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